A man and a woman wearing SHIFT performance apparel in a concrete architectural space

SS26 — Movement Study

Movedifferent.

Performance apparel designed for movement, built for everyday life.

Free shipping over $150One contrast stripeSS26 Movement StudyDesigned to disappear30-day returns

02 — Shop

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03 — The Regulars

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Runner in SHIFT apparel at dawn seen through the SHIFT wordmark
SHIFT

SS26 — Movement Study

04 — The Idea

Nothingextra.

SHIFT is built on a single principle: remove everything that doesn't move with you. Considered fabrics, one contrast stripe, a mark you have to look twice to find.

Our approach
Model in SHIFT apparel against a concrete wall
SHIFT Essential Legging

05 — Product Story

SHIFT Essential Legging

A high-rise legging cut from our sculpting compression knit. Designed to hold its shape through training and stay comfortable long after.

$88

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A runner in SHIFT apparel on a wet city street at dawn

Performance

Built forthe first mile

Compression knits, bonded seams and reflective detailing engineered for cold starts and hard finishes.

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Model wearing the SHIFT Studio Set with the Lightweight Jacket on concrete stepsShop the look

Look 01 — Off Duty

Layered for the in-between

Technical jersey under a packable shell. Four pieces that carry from an early session through the rest of the day.

06 — Three Lives, One Wardrobe

07 — Just Landed

New Arrivals

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A man in a SHIFT hoodie walking through an airport terminal

Travel

Transit tested

Merino, wrinkle-recovering weaves and packable shells for the hours between one place and the next.

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08 — Manifesto

Built to move.Designed to disappear.

01

Built to move

Four-way stretch fabrics engineered for training and everything after.

02

Considered materials

Recycled technical knits, merino and pima blends chosen to last.

03

Designed to disappear

Minimal silhouettes that read the same in the gym and the office.